Netflix Is Bringing Back Previews For Android And iOS Into Their Platform
Almost two years after rolling out video previews to the TV, Netflix is bringing the feature to iOS and Android devices so users can apparently browse less, and quickly discover, and also start watching new content. The announcement was made on Thursday during Netflix’s Lab Day at the company’s headquarters in Los Gatos, California. Video previews will be rolling out to iOS devices in the coming months, while Android devices will be getting the feature soon after.
Netflix says it has been working on bringing the feature to mobile devices for close to a year. The stories-like design of previews, on mobile, will allow users to get short 30-second — sometimes more depending on content — previews of shows tailor-made on basis of their viewing behaviour. Because these preview will be pre-buffered using predictive analysis, they should load almost instantly on mobile devices. Moreover, because most users are likely to hold their devices vertically — in portrait orientation — initially before starting off with a show, previews will be shown in the same orientation so they won’t have to turn their devices.
“The Netflix mobile team has been working on developing this feature for close to a year. We did rounds of testing to better understand what type of video is most compelling and useful for the smartphone experience — where there is less space than a TV screen and members tend to be juggling more tasks. Ultimately, our testing indicated that mobile previews drove viewing and helped members more quickly find something great to watch,” the popular online streaming service said in a statement.
Netflix has been bringing new features to its mobile app, now more than ever. This is because, the service in its findings, has observed there’s a significant user base on the platform. That’s using the service on the go, as such, making the experience easier and time-saving, at the same time, is the obvious way to go.
The service, only recently, gave its mobile app a fresh overhaul. Last year, around the same time, it got rid of its star-based content rating system in favor of a like-based — thumbs up, thumbs down — rating system in order to make it a lot more personalised and easier to use. The feature, was however, simultaneously made available across TV and mobile devices. Along side the new rating system, Netflix also added a feature called ‘percent match’ to its interface giving viewers another way to know whether a given content would interest them based on their viewing patterns.
A feature like previews, however, took time to make the cut on mobile. It has been available on TV since 2016.