Protesters have stormed H&M stores in South Africa, pushing over mannequins and tearing down racks of clothing after one of the retail giant’s ads was branded “racist”.
H&M became embroiled in a racism controversy after an advertisement showing a black child model wearing a hoodie that said “coolest monkey in the jungle” was posted to the clothing chain’s website.
Innocent shoppers and bystanders were forced to flee as chanting gangs wearing uniforms of the country’s radical opposition party swept through at H&M stores across the city, including Africa’s flagship store in the upmarket suburb of Sandton.
Floyd Shivambu, spokesman for the Economic Freedom Fighters party, praised the action, saying the retailer was ‘now facing the consequences for its racism’.
Earlier this week, H&M was forced to apologise and order a mass withdrawal of stock after publishing an advert depicting a black boy wearing a green hoodie emblazoned with ‘coolest monkey in the jungle’ triggered outrage.